SHOPPER MARKETING

Art Direction & Graphic Design

 

My professional working experience has found roots in shopper and experiential marketing. I have worked at several agencies in New York City and Connecticut specializing in this field. Starting off in production where I was able to familiarize myself with print requirements and processes, I eventually moved into design, and ultimately art direction. I worked on countless brands, ranging from home cleaning to food and beverage. 

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Through this experience, I have become comfortable working with teams and clients to bring to life consumer-facing campaigns from concept to execution. I am able to work within existing visual guidelines while pushing boundaries to explore new ideas. Dielines are second-nature to me and I enjoy the challenge of creating visually enticing key visuals which can then be carried through to bring to life various on- and off-site tactics.